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The onpack dashboard · Northfield read-only demo. These are actual demo scans, views and rewards. Collectors are anonymous demo sessions; individual profiles and contact details are private. Prizes have no real value.

Analytics

Northfield

← Overview

Scan funnel

All time

Follow packs from printing through collection and reward redemption.

Production funnel

From printed pack to redeemed reward. Each stage's percentage is share of the previous stage.

01

Units printed

Production codes ever issued

Start 50,206

50,171 packs never scanned (99.9%)

02

Units scanned

Unique packs scanned at least once

<0.1% 35

18 scanned only anonymously (51.4%)

03

Units claimed

Packs scanned by a signed-in collector and added to a collection

48.6% 17

13 claims that haven't yet led to a redemption (76.5%)

04

Redemptions

Redemptions are a follow-on event — many claims accumulate points before one redemption. The ratio against claims is a volume comparison, not a per-claim conversion rate.

Reward redemption events across all collectors

Follow-on 4

Scan engagement

Behaviour on top of the funnel — repeat scans and signed-in share.

Total scan events
54

Every QR scan, anonymous or signed-in, including repeats.

Repeat scan ratio
1.54×

Scan events per unique scanned pack. 1.0× = no repeats.

Signed-in scans
25

Scans by a logged-in consumer (the ones that drive claims).

Signed-in share
46.3%

Share of scan events from logged-in consumers.

Collector funnel

Lifecycle of a signed-in collector. Repeat redeemers are the loyalty signal.

01

Collectors created

Consumers with ≥1 signed-in scan of your packs

Start 9

4 signed up but never claimed (44.4%)

02

Claimed ≥1 pack

Added at least one pack to their collection

55.6% 5

1 claimers who haven't redeemed yet (20.0%)

03

Redeemed ≥1 reward

Spent points on a reward at least once

80.0% 4

4 one-time redeemers (100.0%)

04

Repeat redeemers

Redeemed two or more times — your most loyal collectors

Start 0