The onpack dashboard · Northfield read-only demo. These are actual demo scans, views and rewards. Collectors are anonymous demo sessions; individual profiles and contact details are private. Prizes have no real value.

Analytics

Northfield

Overview

Scans, collectors and rewards from the codes inside your packs.

Recent activity

Today · compared with the previous period

Today · UTC

Scans

Total scan events in this window, signed-in or anonymous, including repeats.

-100% vs yesterday

New collectors

Consumers whose first signed-in scan of your packs was in this window.

-100% vs yesterday

Redemptions

Reward redemption events created in this window.

-100% vs yesterday

Scans over time

Hourly · today (UTC)

Includes repeat scans

Scans

View data

Scans over time · Selected period · includes repeat scans
Period	Scans
00:00	0
01:00	0

Scans by product

Top 10 products · selected period

Your first scan starts the story

No scans in this period yet. Products appear here as their packs are scanned.

From pack to reward

All time · independent of the activity period above

View full funnel →

Scan rate

<0.1%

35 of 50 k — of printed packs scanned

Benchmark comparison

weak

Industry typical: 5–10% of printed packs

Claim rate

48.6%

17 of 35 — of scanned packs claimed

Benchmark comparison

Industry typical: 50–70% of scanned packs

Activation rate

80.0%

4 of 5 — of claimers redeemed a reward

Benchmark comparison

Not enough data

Compared once 10 people have claimed a pack.

Industry typical: 25–40% (points-based), 40–60% (instant-win)

Repeat rate

0.0%

0 of 4 — of redeemers came back

Benchmark comparison

Not enough data

Compared once 10 people have redeemed a reward.

Industry typical: 25–40% of redeemers come back

Collector opportunities

Based on collector history

View collectors →

Win-back candidates

Signed up 14+ days ago, claimed at least one pack, but never spent points on a reward. Reward thresholds may be too high — or they need a nudge.

See where scans come from →