Looking for the full story? See why brands choose onpack

Simple, transparent pricing

Monthly subscription, included production capacity, and clear overage when a month's batch volume runs ahead of plan.

Launch

For first pilots and small production runs

€249 /month
  • 20,000 units/month included
  • Unlimited SKUs
  • 1 brand, 4 users
  • CSV + TXT export
  • Loyalty + Rewards
  • Activations
  • Custom subdomain
  • Full API access
  • Signed outbound webhooks
  • Overage: €0.015/unit
  • Shown before a batch pushes you over for the month
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Most Popular

Growth

For mid-market brands with real volume

€749 /month
  • 200,000 units/month included
  • Unlimited SKUs
  • 3 brands, 8 users
  • Everything in Launch
  • API access
  • Overage: €0.006/unit
  • Best for ongoing monthly production, not one-off pilots
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Scale

For national brands and high volume

€2,999 /month
  • 2,000,000 units/month included
  • Unlimited SKUs
  • Up to 5 brands, 16 users
  • Everything in Growth
  • Priority support
  • Overage: €0.002/unit
  • Designed for national rollout, multiple teams, and heavier support
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Enterprise

Custom pricing

For very large operators beyond 2,000,000 units/month, wider brand portfolios, procurement requirements, or custom rollout support.

  • Unlimited units — custom volume agreement
  • Unlimited brands
  • Unlimited users with SSO/SAML on request
  • Everything in Scale
  • Dedicated account manager
  • Custom integrations and SLAs

Frequently asked questions

What counts as a "unit"?

Every unique code you generate for production counts as one unit. If you create a batch of 25,000 codes for a run, that's 25,000 units for that month. Scans are always unlimited.

What happens if I exceed my included units?

We warn you before a batch pushes you over your included monthly capacity. If you continue, the extra units are billed as monthly overage at your plan's rate.

What changes as I move up plans?

Higher plans increase monthly production capacity and widen the operational scope: more active SKUs, more brands, and stronger support/integration options.

Can I add extra brands or users without changing tier?

Yes. Extra brands are €99/month each and extra users are €25/month each. They’re managed alongside your subscription in billing.

What's the 10% platform fee on rewards?

When a consumer redeems a reward, onpack charges 10% of the reward's face value. If you offer a €2 coupon, you pay €0.20 per redemption.

Can I switch tiers?

Yes, upgrade or downgrade anytime. Changes take effect on your next billing cycle.

What does the free trial include?

14-day free trial. New company accounts start on Launch with 20,000 included units/month, unlimited SKUs, 1 brand, 4 users, and access to loyalty, rewards, activations, and the API. Upgrade anytime for more capacity, add-on brands, or add-on users.

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