Last updated: April 8, 2026
onpack provides a platform for brands to generate unique product identifiers, track consumer engagement via QR code scans, and run loyalty and promotional programs. Consumers can scan products, collect them, earn points, and redeem rewards.
You may not:
Brand logos, product names, and descriptions remain the property of the respective brand. onpack retains ownership of the platform itself — including its software, design, infrastructure, and the algorithms used to generate codes. Brands receive a licence to use their generated codes for the duration of their subscription.
You own your data. Brand owns all data generated through its account on the platform, including SKU information, batch records, scan events attributed to its products, points balances of consumers in relation to its brand, and redemption records of its rewards ("Brand Data").
You grant onpack a licence to operate and improve the service. Brand grants onpack a worldwide, royalty-free, non-exclusive licence to host, store, process, transmit, analyse, and create derivative works from Brand Data for the following purposes: (a) providing the service to Brand and its consumers; (b) operating, securing, and improving the platform; (c) generating aggregated and anonymised insights, benchmarks, and statistical models across the platform as a whole. This licence lasts for the duration of the subscription and, in respect of irreversibly aggregated or anonymised data, indefinitely thereafter.
What we will not do. We will never sell raw Brand Data to third parties. We will never share one brand's raw data with another brand. We will never expose a consumer's activity with one brand to a different brand on the platform — consumers are platform-level participants, and each brand only sees consumer activity within its own brand context.
Right to leave. Brand may terminate the subscription at any time (see §9). Upon termination, Brand may export all of its Brand Data via the API or admin interface. Brand may also request deletion of its Brand Data at any time by emailing privacy@onpack.io; we will delete it within 30 days, except for data that has already been irreversibly aggregated or anonymised, and except where retention is required by law (e.g. invoice records under tax law).
Consumer accounts (including email, display name, and cross-brand scan history) are owned and controlled by onpack as the data controller for consumer-facing services. Brands receive consumer-level data only in two cases: (a) aggregated and anonymised statistics about engagement with their own brand; (b) the minimum data needed to fulfil a reward when a consumer voluntarily redeems one (e.g. voucher code and consumer ID). Brands never receive consumer email addresses or any data about consumer activity on other brands. See our Privacy Policy for full details.
onpack is provided "as is". We do not guarantee uninterrupted service. Our liability is limited to the amount paid by the brand in the 12 months preceding any claim. We are not liable for brand-side reward fulfilment, printing errors, or consumer disputes with brands.
These terms are governed by the laws of Austria. Disputes shall be resolved in the courts of Vienna, Austria.
Questions about these terms: legal@onpack.io
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