onpack turns every product unit into a real-time data channel. Unique QR codes on packaging. First-party consumer insights the moment someone scans. No intermediaries, no delays.
The Problem
Your highest-frequency consumer touchpoint is completely analog. That means:
of packaging drives any digital interaction today. Billions of units ship with zero consumer connection.
delay on consumer panel data from Nielsen, GfK, and similar third-party sources. By the time you see it, the market has moved.
first-party data points from physical products. You know what shipped, but not who bought, where, or how often.
The Opportunity
Build a real-time, first-party consumer database. Replace costly, delayed panel subscriptions with live scan data you control.
Individual scan data reveals purchase frequency, regional preferences, and promotion ROI. See which SKUs move, where, and why.
Every package becomes a branded touchpoint. Loyalty programs, instant-win promotions, personalised content, and offers — all triggered by a single scan.
The Solution
onpack gives your brand everything it needs to connect with consumers through packaging — from code generation to consumer engagement to real-time analytics.
Live analytics the moment a consumer scans. Geography heatmaps, scan trends over time, per-SKU breakdowns, and engagement metrics. No waiting, no panels, no guesswork.
Configurable earn rates per product. Consumers scan, collect products, accumulate points, and redeem for rewards. Build repeat engagement beyond the first scan.
Coupons, vouchers, branded merch, and partner offers. Consumers browse a reward catalogue and redeem points directly. You control what's available and when.
Instant-win promotions with tiered prizes, content unlocks, surveys, and time-bound offers. Launch promotions in minutes, see results in real time.
Generate millions of unique codes via CSV export or REST API. Full variable data printing support. Compatible with every major print system and packaging format.
Consumers scan and land on your fully branded page — your colours, your logo, your products. They collect, earn points, and engage with your brand, not a third party.
How It Works
Define your SKUs, set batch sizes, and generate cryptographically unique codes. Export as CSV or pull via API for your print vendor.
Each code becomes a QR printed directly on your packaging. Works with all variable-data print systems. Zero hardware changes required.
A consumer picks up your product, scans the QR with their phone, and lands on a branded experience. Points, rewards, collections, promotions — all in one scan.
Every scan streams to your dashboard instantly. Geography, time, product, engagement type. First-party data you own, powering decisions in real time.
Real-Time Data
Every scan is a first-party data point. See which products are being picked up, in which cities, at what time of day. Track promotion performance as it unfolds. Replace delayed, aggregated panel data with live, individual-level insights.
Start Free TrialOnce you have a digital layer on every unit, new value keeps unlocking.
Every unit is individually identifiable. Track from production through to consumer. Detect grey market diversion the moment it happens.
Connect scan data to your CRM, analytics stack, or retail partners via API. Let the data flow where it drives the most value.
Turn one-time scanners into repeat collectors. Points, rewards, and tiered engagement keep consumers coming back to your brand.
Built for the 2027 EU DPP regulation. Every unit already carries a verifiable digital identity. You're compliant before the deadline.
Start a free trial. Generate your first codes in minutes. See live scan data the moment consumers engage.
14-day free trial. No credit card required.
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